![]() (Collins, by the way, may actually be teaming with Nike on the campaign.) And we've got to commend Nike for not being shy about - and please excuse the facile sports metaphor here - stepping up to the plate and actually taking a stand in support of the LGBT community. The release is perfectly timed, being that it's Gay Pride Month, of course, but also because it hits in the wake of the publicity surrounding athletes like Robbie Rogers and Jason Collins coming out recently. ![]() Profits from the sale of the collection will be donated to the LGBT Sports Coalition, with the aim of ending discrimination in the athletic world. Nike just expanded the #BeTrue collection they launched on a geo-specific basis last year with a new run of product that's for sale online, which means it's available to the whole wide world (instead of just Portland, NYC, and San Francisco).
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |